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Nissan Tries Brand Utility With Smartwatch
Saya Weissman | September 10, 2013 If you’re a speed freak and a social media geek, then Nissan’s new smart watch could be just for you. Yesterday, in anticipation of the Frankfurt Motor Show (Sept. 10 – 22), Nissan Europe unveiled its new Nissan Nismo Concept Watch, a piece of wearable technology that was specially designed for drivers of Nissan’s performance division Nismo cars. The Nismo watch–which Nissan created with the help of agencies TBWA G1 and TBWA Helsinki –connects the driver to the racecar by providing the driver with real-time vehicle and ...
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