Dive Brief:
- Life insurance and financial services company Northwestern Mutual is putting its creative business under review.
- Minneapolis-based independent agency, Olson, will not be defending its position.
- Northwestern Mutual is not planning any additional TV work for 2014 and plans to air what Olson has already created for the remainder of the year.
Dive Insight:
The split seems to be mutual between Northwestern Mutual and Olson. If there are no plans to produce more TV spots, which had been one of Olson's primary responsibilities, there is likely no reason for the relationship to continue.
