Dive Brief:
- Chris Garbutt, the chief creative officer at Ogilvy & Mather France, is set to become the chief creative officer of the agency's New York office.
- Garbutt will report to North American CCO Steve Simpson, and current O&M N.Y. CCO Calle Sjönell's role and influence will reportedly remain unchanged.
- In his new position, Garbutt will be responsible for the agency creative across disciplines including advertising, PR, customer relations, and digital.
Dive Insight:
It appears Garbutt's new role will give him more big picture responsibilities, which plays to his talents. Garbutt, a South African, has worked on global accounts in several countries and therefore seems well-suited for the variety of accounts he will be faced with in New York.