Dive Brief:
- During Sunday's game against the San Diego Chargers, Denver Broncos quarterback Peyton Manning yelled out the word "Omaha" for unknown reasons 44 times before the ball was snapped.
- The Greater Omaha Convention and Visitors Bureau and Omaha Steaks took the opportunity to capitalize on the publicity by tweeting Manning-related tweets with the hashtag #OmahaOmaha.
- Greater Omaha Chamber of Commerce President and CEO David Brown said he wants to explore hiring Manning to shoot a promotional spot for the Nebraska city — even though it's likely out of their budget.
We certainly appreciate all the love from #PeytonManning :) #OmahaOmaha
— Official Omaha Info (@VisitOmaha) January 12, 2014
Woke up to 652 missed calls from #PeytonManning. #OmahaOmaha
— Omaha Steaks (@OmahaSteaks) January 13, 2014
Dive Insight:
What's so impressive about this story is that the city of Omaha has taken what could potentially just be a gibberish word from Peyton Manning and turned it into a unique marketing opportunity. Like the PR executive mentions in the article, if the Broncos go on to play in the Super Bowl and Manning continues to yell "Omaha," the Midwestern city could be receiving some otherwise expensive exposure on the most-watched TV event of the year for free.
