- A survey from the Online Marketing Institute, in conjunction with Kelly Staffing and ClickZ, revealed that only 8% of brands and enterprise organizations feel their marketing departments are strong across all digital marketing channels.
- The organizations ranked digital marketing as very important and 71% felt they were strong in certain areas of digital marketing, but weak or mediocre in others.
- The survey of 750 brands, ranging from small businesses to global enterprises, identified a "substantial gap" in organizations looking for talented digital marketers and the availability of qualified applicants.
While on the surface, the survey results may seem bleak, it actually shows a promising future for digital marketing. Organizations are recognizing the importance of digital marketing and seeking to make improvements which means the industry will be growing quickly in the near future. Professionals looking for jobs in digital marketing should take notice of the demand and sharpen their skill sets.