- Oracle introduced several new features for its Marketing Cloud this week at its Modern Marketing Experience event in Las Vegas.
- The features are meant to offer Oracle users a more holistic view of customers, and include Oracle ID Graph, Rapid Retargeter, and AppCloud Connect.
- Benefits from the new features will allow Marketing Cloud clients to connect user identities from across channels, target users based on behavior, and leverage apps and media within the context of the platform.
General Manager for Oracle Marketing Cloud Kevin Akeroyd explained the marketing challenges tackled by the service: “Customers interact with companies in dozens of highly fragmented touchpoints. Most companies can’t put together the ‘you’ they know in each of those—you end up being 17 different customers in 17 different databases within one company.”
Oracle hopes its new improvements will benefit users and help the company stay current in the ongoing race between marketing cloud platforms.