- SEO platform Conductor has compiled research that shows organic search bringing in the most visitors at 54%.
- Organic search was rated by 14% of B2B marketers as generating the most leads, tying with social at 14% — but 40% reported that email generated the most quality leads.
- Page visitors from organic search are reportedly two times as engaged as other channels and visit five or more pages on average.
- An infographic detailing the research can be seen at Marketing Land.
As a marketer, it can be easy to get caught up in juggling all of the different channels and lose sight of which is most beneficial. Compiled industry data, like what Conductor has created, helps marketers get an overall picture of which channels are most effective across the board. Applying industry trends to particular campaigns can help planning.