Dive Brief:
- Origami Logic released a “period table” of marketing data to help marketers make some sense of all the signals created by campaigns across channels.
- Business intelligence is an important resource for marketers who are becoming awash in data.
- The signals represent data from ad campaigns, search, mobile, email, web and even traditional channels such as print and television.
Dive Insight:
Origami Logic released its “Periodic Table of Marketing Signals” that organizes marketing signals across marketing channels according to three dimensions: channel, objective and signal type. The idea is to aid marketers by aggregating, organizing and prioritizing the massive amount of data they collect through marketing efforts.
Opher Kahane, co-founder and CEO of Origami Logic, explained to VentureBeat, “Marketing has become a complex, rapidly changing, noisy daily battle. Cutting through this noise and measuring the signals that matter has become a strategic priority.”
According to Origami Logic, putting the Framework to work will allow marketer to easily identify the signals that matter to them based on their campaign objectives as well as the channels being used and how you plan to quantify your success.