Dive Brief:

• Outrigger Media has released a media-planning tool, Vnetic, to help advertisers find valid channels for ads. 
• At its inception, Outrigger Media created the OpenSlate scoring system that helps advertisers by ranking video producers on content quality, brand safety, frequency, and subject matter expertise. 
• Vnetic takes an advertisers preferences and then builds a list of YouTube channels that meet the criteria, ensuring brands have more control over where their ads end up. 

Dive Insight: 

Video advertising is growing exponentially, but some brands and companies are hesitant to jump in full force because of the lack of control. Vnetic and other tools like it are building a world where advertisers have direct influence on what happens to their ad content — as it should be.