- According to data released from comScore, Pandora now has the most time spent per user for its mobile app.
- The music streaming services steals the top spot for the first time from Facebook, which has been the long time leader.
- Pandora's mobile users spend 1,332.7 minutes per month on average in the app. This beats out Facebook in time spent—which clocked in at 1,309 minutes— despite the social giant's much larger user base and audience reach.
Pandora taking the crown away from Facebook in time spent could indicate a shift in how mobile users are utilizing devices—more content consumption rather than communication. That shift could be important to marketers moving forward in reaching mobile users with advertisements and mobile campaigns.
After Facebook and Pandora, the other top five apps in the time spent category are: Apple Inc; Candy Crush creators Midasplayer.com Ltd; and Zynga, another game maker.