Dive summary:
- According to the recent study “The U.S. Parental App Market 2015" from research2guidance reports that by 2015 all 14 million U.S. parents with children 0-3 will have at least one mobile device.
- These stats make U.S. parents a hot market for mobile marketers and app developers; since every parents will own a mobile device soon, analyst experience have labeled the parental group as “high monetization opportunities.”
- Currently there are approximately 4,700 parental apps in major app stores; that number is predicted to grow to nearly 10,000 in the next 24 months.
From the article:
“'Monetization chances for parental apps are high because of daily multi-time usage, high brand awareness, high relevance and the intrinsic sharing need of parents. Thus, parental apps should on average be able to charge higher app download prices, generate in-app advertisement and purchase revenues compared to apps of other categories,' explains Ralf-Gordon Jahns, Head of Research at research2guidance."