- PayPal is asking holiday shoppers to "Gift Outside the Box" this year.
- The holiday campaign is aimed at millennials who—according to research from its agency Mistress —are more interested in experiences than material items.
- The experiences, which include a yoga session with their pet and shark diving, can be found on a branded microsite. Proceeds go to charity.
The shift from material items to experiences is an interesting one, and yet another example of companies trying new things just to reach millennials. The draw to want to experience these "epic" adventures seems to working as several of the packages already have high dollar bidders. The microsite is aesthetically pleasing too—an critical detail in campaigns of this nature.