- Pinterest built a Fashion Week hub to serve as a place for pinners to see specially created boards from designers, publishers and bloggers who are participating in-person.
- The Pinterest platform, which isn't ideal for all brands, is ready-made for fashion and retail brands who have a wealth of visual content.
- Last year, the Wall Street Journal created a Fashion Week-themed board on Pinterest, but this will be the first year the social network is creating something in-house around the events.
From the article:
"Designers and style influencers like 3.1 Phillip Lim, Elle, Garance Dore, Huffington Post Style, Into the Gloss, Kate Spade, Lucky Magazine, Man Repeller, Maybelline, Oscar de la Renta and Nordstrom are participating in the hub and are creating special Fashion Week boards, which cover topics like spring trends, street style and beauty tutorials."