- Pinterest added location capabilities with its new "Place Pins" feature.
- Users can now add a location to pins and build beautiful maps of pins instead of boards.The new feature is an answer to the over 75% of Pinterest users who access the site on mobile.
- The location feature will be another layer of user data Pinterest can collect to offer to advertisers and marketers. Users can send boards to each other now with a few clicks, which could easily turn into a tactic for marketers.
Another layer of first-party user data will be helpful to Pinterest as it continues to develop means for monetization. Pinterest is already a gold mine of user preferences, likes, and buying habits and the location-based maps can only enhance that. It's not hard to see a location-based marketing use eventually coming into play. The site also partnered with travel organizations and personalities like The Travel Channel, Airbnb and The Quirky Traveller's Zoe Dawes.