- Twitter has revealed that Promoted Tweets will start appearing outside the social media platform.
- The inaugural launch of Twitter ads on third party sites will include Flipboard and Yahoo Japan.
- The groundwork for third party ads has been in the works for some time. It includes the introduction of mobile app platform Fabric, which will help facilitate syndication.
Expanding ads beyond the Twitter platform will be critical to supporting and growing revenue. Tweets have the advantage that they are easily integrated into a lot of platforms because of the ads simplicity. The news comes on the heels of Twitter announcing it was going to start integrating a native video option. To compete with ad serving giants like Facebook, Twitter needs—and is beginning to—grow beyond its own walls. The site appears to be having a bit of growing pains in the midst of Snapchat and Instagram's meteoric rise with millennials, so it will be interesting to see how Twitter evolves in the coming months.