Dive Brief: 

• Twitter has revealed that Promoted Tweets will start appearing outside the social media platform. 
• The inaugural launch of Twitter ads on third party sites will include Flipboard and Yahoo Japan. 
• The groundwork for third party ads has been in the works for some time. It includes the introduction of mobile app platform Fabric, which will help facilitate syndication.

Dive Insight: 

Expanding ads beyond the Twitter platform will be critical to supporting and growing revenue. Tweets have the advantage that they are easily integrated into a lot of platforms because of the ads simplicity. The news comes on the heels of Twitter announcing it was going to start integrating a native video option. To compete with ad serving giants like Facebook, Twitter needs—and is beginning to—grow beyond its own walls. The site appears to be having a bit of growing pains in the midst of Snapchat and Instagram's meteoric rise with millennials, so it will be interesting to see how Twitter evolves in the coming months.