Dive Brief:

• Maurice Lévy, CEO of Publicis Groupe, opened up about the failed Omnicom merger at a Salesforce.com conference this week in Paris. 
• Lévy admitted that the merger was a "dream of his life" and that he knows he lost face and tarnished his reputation by letting it fail. 
• His acknowledgement was followed by the idea that taking risks is important and sometimes that risk is to stop something that is going in the wrong direction, like Lévy felt the merger was. 

Dive Insight: 

This is the first time Lévy has really spoken openly about what happened to the mega-merger of Publicis Group and Omnicom. It's a bit refreshing to hear a CEO openly admit mistakes and embarrassments — and then reflect on how he would like to do things differently moving forward.