- Programmatic ad selling platform PubMatic has acquired Mocean Mobile, a mobile ad server, for a reported $15.5 million.
- The move from PubMatic is an effort to strengthen the platform's ability to sell ads on phones.
- PubMatic also hopes to win more of publishers' whole business, rather than just on desktop.
PubMatic is certainly not alone in its ambitions to sell more ads on mobile. MediaMath just snatched up TactAds and Intregal Ad Science bought Simplytics recently in similar efforts. As more publishers shift more business to mobile, all ad platforms will have to find ways to adjust.