- San Francisco-based marketing software company Radius has secured $54.7 million in a new round of funding.
- The company — founded by former Facebook engineer Darian Shirazi — uses "big data" and data science to help businesses target the right consumer group.
- Radius pulls from public, government, and partner sources and drops the data into its Radius Index which helps clients with tasks like scaling a national campaign or identifying the most profitable customer segments.
Big data is an abundant resource, but marketers are still figuring out how to harness it for real life use. Companies like Radius are necessary to help marketers make sense of the all the data. Clearly, investors have seen the value in Radius approach and the future is looking bright for the marketing software firm.