- Halloween is the latest event to become the focus of the real-time marketing trend, which has exploded on Twitter with previous attempts both delighting and dismaying users.
- Oreo, crowned the master of real-time since its Super Bowl blackout tweet, is leading the pack in Halloween-themed tweets with its Vine video reenactments of famous horror movie moments.
- Tide and Downy both channeled Stanley Kubrick classic The Shining, while FedEx wanted to ensure followers were ready for a zombie attack.
While many marketers may roll their eyes at holiday and other real-time tweets, the fact is they often work—if executed correctly. Oreo is, of course, a great example of capitalizing on real-time events in an effective way. The key is to make a real connection to the event that makes sense and is entertaining.