Dive Summary:

• BuzzFeed's July Social Intelligence Report stated that Reddit July page views peaked at 3.1 billion and, from June to July, Reddit referrals went up by 64%.
• The report also found that, while Pinterest achieved almost 400,000 referrals in April, in July the site only shelled out 114,000, brining it down by 29%.
• In the same month, Google carried out 59.9 million referrals, with Facebook close behind at 59.7 million.

From the article:

Lost in all the hype about GIFs and high-profile hirings is BuzzFeed's original identity as an online publishing experiment. At its core, BuzzFeed is all about the data, which the site is constantly collecting through a publishing partner network (including more than 200 publishers like The Huffington Post, TMZ, and The Daily Beast, with 300 monthly users). Adweek obtained a copy of BuzzFeed's July Social Intelligence Report, distributed to members of the network, which reveals that celebrity-driven content is king, Reddit is becoming a monster for traffic referrals, and for publishers. ...