- Indie agency Venables Bell & Partners has been named as Reebok's new global agency after a review.
- Incumbent agency DDB did not participate in the review, but it is believed the agency will be retained to do digital work in some capacity in Europe.
- DDB had been switching the Reebok account back and forth with Dentsu's McGarrybowen.
A strong but flexible global brand like Reebok is quite the score for an indie shop like Venables Bell & Partners. It's nice to see a large scale global account go to an indie shop when it seems like branches of bigger, consolidated agencies receive most of the attention. Reebok has been flipping between McGarrybowen and DDB for the last decade, so some fresh eyes should be valuable to the brand.