Dive Brief: 

• Roku, an all-in-one device that allows users to stream multiple video content like Vevo, Hulu, etc, has announced plans to launch a video advertising network. 
• The ad network would act similarly to traditional TV ads, but would have the ability to leverage Roku's digital technology and data to target specifically audiences. 
• For the past nine months, Roku has been working with sales teams in New York and Los Angeles, as well as with ad-tech firm LiveRail to develop the video ad network. 

Dive Insight: 

Roku has an advantage over other streaming services like Apple TV and Amazon because they don't offer ad solutions— at least yet. As more and more consumers move away from traditional TV, an ad network like Roku's could prove quite attractive to marketers and advertisers.