- Roost has developed push notifications for PC web browsers that offer a new channel for marketers and advertisers send messages.
- In addition to the web notifications — currently only available for Safari — Roost's capabilities could easily translate to mobile and allow marketers to send push notifications to users who haven't downloaded an app.
- Roost is opt-in only, but the company hopes users will opt in on PC and marketers will eventually be able to send push notifications across both the PC and mobile Web browsers of those users.
The app marketplace is so saturated, it's a real uphill battle to encourage users to download an app — especially if they are worried it will only be used to advertise to them. Roost has opened up a new avenue of communication that shows real potential, especially if it is able to bridge the gap between PC and mobile.