Dive Brief:

• According to a survey of 5,000 marketers about their budgets for 2015, 70% plan to increase spending on social media advertising in 2015. 
• The survey— sponsored by Salesforce—also revealed that 70% plan to increase spending on organic social or content marketing. 
• Mobile will also be a focus in 2015 with 67% of marketers planning to up spending on mobile data tracking and 66% to increase budget on branded mobile apps. 

Dive Insight:

Increase in budget is always a good indicator that the market is shifting to those areas, and the results from social and mobile must be there for so many marketers to increase spending on those items. It is particularly interesting that such a huge percentage or marketers are all increasing budget in these areas. It will be fun to watch what happens in 2015.