- Samsung has announced plans to acquire SmartThings — a startup that produces apps for connected devices in the Internet of Things.
- SmartThings will remain an independent brand and staff, but will move into Samsung's Open Innovation Center.
- The move will include access to Samsung's massive marketing resources and budget, which means the startup could move past the testimonials and content marketing it has been doing so far.
The Internet of Things seems to be taking off rapidly with more and more devices taking on "smart" capabilities. SmartThings also now has a whole new world of resources open to it that could propel it further in the market.