- Korean electronics giant Samsung is launching a global agency review.
- The company has sent out RFIs at the holding company level for media, creative, and digital work in multiple countries.
- Singapore-based consultancy R3:JLB is handling the search for the brand.
A multi-billion dollar global brand like Samsung would be any agency's dream come true. The competition will certainly be fierce with such a huge account as the prize. It's uncertain whether Samsung is dissatisfied with current agencies or the review is routine, but several of the agencies currently on the account were hired just last year — pointing to dissatisfaction as the cause.