Dive summary:
- Samsung is organizing a PR agency review in effort to promote the brand globally; a main goal is to unify the brand across phones, tablets, and TVs.
- The electronics brand currently works with a variety of PR firms including Fleishman-Hillard, including Edelman, MWW, MDC's Allison & Partners and Interpublic Group's Weber Shandwick.
- In 2012, Samsung reported $558.8 million spent for global PR expenses.
From the article:
"On a global basis, Samsung is by far the largest maker of smartphones, shipping 384.6 million across the globe last year compared to 130.1 million iPhones, according to eMarketer. Samsung had nearly 22% of the global smartphone market in 2012 compared to 7.5% for Apple."