- Facebook has purchased e-commerce search engine TheFind to help eliminate an annoying ad problem.
- The social giant will incorporate TheFind's technology into its advertising services to help boost ad targeting.
- TheFind's unique technology will help eliminate ads that appear after a user has already purchased an item. As a source close to the deal said: "Say you're looking at a pair of jeans on the Gap's website. You won't see those ads after you buy them."
The more customized and less bothersome advertising becomes, the better it will deliver for advertisers. Facebook has continuously looked for ways to improve its advertising service with new acquisitions.