Dive Brief:

• Facebook has purchased e-commerce search engine TheFind to help eliminate an annoying ad problem. 
• The social giant will incorporate TheFind's technology into its advertising services to help boost ad targeting. 
• TheFind's unique technology will help eliminate ads that appear after a user has already purchased an item. As a source close to the deal said: "Say you're looking at a pair of jeans on the Gap's website. You won't see those ads after you buy them."

Dive Insight: 

The more customized and less bothersome advertising becomes, the better it will deliver for advertisers. Facebook has continuously looked for ways to improve its advertising service with new acquisitions.