Dive Brief: 

• Popular tourist attraction the Seattle Space Needle has received a branding and marketing facelift this year with a mobile and digital upgrade. 
• Tourists will now be able to see more than just the view with an interactive digital display dubbed "SkyPad" and various interactive kiosks that utilize Microsoft technology, which is a Seattle based corporation. 
• The needle now also has a mobile app that works like a personal tour guide through the Space Needle. 

Dive Insight: 

The Space Needle has meant to represent innovation since it's construction, so it was time the attraction stepped up its digital game. The spot will now represent more than just a place to snap pictures and send postcards from, by being an digitally interactive experience.