Dive Summary:
- Unless it's done correctly, forwarding a website that differs from your domain could hurt your SEO value.
- Use a 301 Permanent Redirect to forward a user to a website when domains don't match.
- By defaulting to a 302 Temporary Redirect, you risk losing authority with search engines and may rank lower than you otherwise would in their results.
From the article:
Recently, I ran an audit on 56 music industry websites and received a startling result. Sixteen sites, 28.6%, forward people from their domain name to their homepage using 302 Temporary Redirects. These sites are tossing away valuable link authority!
If your domain and homepage are different, determine how the domains forward visitors to the actual homepage. Here is the end of the sentence...
