- Gmail is now placing an "unsubscribe" button at the top of all emails -- creating a highly visible, one-click process to halt unwanted emails.
- The option had been spotted on many newsletters ending up in the Promotions tab, but is now expanding into Social and Forum tabs.
- Industry experts are expecting email marketing lists to shrink because of the move.
While its true that email marketing lists will probably shrink because of Google's decision, it's not certain whether that is entirely a negative thing. On the surface, many marketers may panic that their emails will be going to a much smaller group of people, but there could be a silver lining, as the subscribers that don't unsubscribe will be a more valuable group. But time will only tell how much Google's change will hurt or help email marketers.