- Slate is hoping to capitalize on the increased interest in podcasts—fueled in part by the popularity of the podcast Serial.
- The digital media company has built a full-service podcast network, Panoply, consisting of media companies, authors, personalities, and organizations.
- Panoply will have an internal team to aid programmers with ad sales, including host-read sponsorships, 15-second pre-rolls, and integrated content at live tapings.
Advertisers have caught on to the popularity of podcasts, but there isn't as established an avenue for brands to reach podcasters as in other industries. Slate hopes an established network, like Panoply, will help create a smooth communication channel between the two groups.