- Livefyre, a real-time curation and commenting platform, announced on Monday their acquisition of social storytelling tool Storify; the terms of the deal were not disclosed.
- The goal of the acquisition is to bring publishers—like Livefyre customers Conde Naste, TIME and The New York Times—their own versions of Storify on their own sites.
- Around 850,000 journalists, agencies and brands currently use Storify, and the deal with Livefyre will allow the five-person team to scale that model to a much wider audience.
From the article:
"'Brands are paying big bucks' for exposure, said Livefyre CEO Jordan Kretchmer, adding that his site can deliver millions of targeted impressions to relevant users. Companies can collect user-generated web content with Storify to supplement editorial content, which Livefyre will distribute onto their brands' websites, mobile apps and advertisements rather than linking out to Storify."