Dive Brief:

• Sonata, a hyper-local mobile ad solution based in Spain, has expanded operations to the U.S. with a New York City office. 
• Sonata was built by former retailers and has a real-time bidding marketplace that helps brick-and-mortar stores drive foot-traffic with click-to-call, click-to-map, and geo-targeted offers. 
• In addition to the new office, Sonata has hired digital media and mobile veteran Evan Krauss as CEO. 

Dive Insight: 

From the U.S. perspective, there seems to be more coverage of U.S. companies going global. But, really, everyone is going global, including foreign companies expanding into America. Sonata's customers are almost exclusively brick-and-mortar retailers and only pay for results, which encourages the company to make the best product possible to keep up revenue. The company will be one to watch as it furthers its U.S. expansion.