State Farm and Liberty Mutual have begun employing Adnimation's three-dimensional ads, which are GIF-like promos designed to jump off the page more than other rich media units. Adnimation's promos normally entail a two-part process: A short animation clip followed by a standard 728-pixel-by-90-pixel banner. Marketers can use either a localized text ad—as State Farm does in the aftermath of the promo seen to the right—with the associated image, a graphic banner or a flash banner inside of the ad unit. Tomer Treves, CEO of Adnimation, a Deerfield, Ill.-based startup, suggested t...