Dive Summary:
- In the test by ContentVerve, Saxo Bank's copy and images were adjusted to send a clearer message and be more customized.
- By adjusting Saxo Bank's landing page, 99.4% more trials were downloaded and cost per conversion was reduced by over 45%.
- Saxo Bank added to the page awards they had won, creating a sense of legitimacy and trustworthiness.
From the article:
In the ever-raging battle for higher conversion rates and better sales, it can be tempting to go straight to the more extravagant landing page make-overs. However, in many cases, simple tweaks of basic components can yield impressive lifts. Here’s a case study where tweaking 4 basic elements on a B2C landing page increased conversions by 99.4%. Here is the end of the sentence...
