- Curata, Inc’s study “2014 Content Marketing Tactics Planner: Creation, Curation and Syndication” reveals that 71% of marketers plan to increase content marketing in 2014.
- Of the 500 respondents, 39% claimed a plan to increase curation in particular in 2014.
- While marketers believed in content marketing effectiveness, over half had no lead or executive in charge of content marketing.
In this digital age, it should come as little surprise that so many marketers are turning their focus to content marketing. Increasing curation in particular helps marketers push out a steady stream of relevant, unique content, especially when resources are strained to create new content. Now that more focus is being placed on content marketing, hopefully more firms will appoint a leader to oversee the strategy.