Dive summary:

• A survey of senior marketers at technology companies shows 1.7% increase in marketing budgets during 2012.
• The “2012 CMO Tech Marketing Benchmark Study” was done by the International Data Corporation.
• Software companies will lead the way by increasing their marketing budgets 5.2%, but hardware vendors and service companies will trim budgets in 2012.

From the article:

“There is quite a bit of difference in the vendor sectors; the success story is clearly software. Software companies are investing more in marketing, and there seems to be more confidence by software vendors,” said Kathleen Schaub, VP-research at IDC's CMO Advisory Service. ...