- A recent study from the Mobile Marketing Association, Millward Brown, and Tremor Video shows that mobile video ads evoke stronger responses and get viewers talking about ads more than TV.
- Consumers were asked to rate mobile ads and TV ads within the parameters of certain words — for all 20 of the ads, participants said they were "attracted" or "unimpressed" with mobile ads over TV ads.
- Nineteen of the mobile ads ranked higher for "excitement" over TV.
Clearly, not all of the feedback for mobile ads was positive, but it was stronger. The biggest struggle for both mobile video ads and TV ads is to inspire enough of a response to be memorable. Even if it's a negative response, the viewers were at least paying more attention to the mobile ads. Data like this is important when marketers are still — according to the article — spending 45% of their budget on TV and only 4% on mobile. It might be time to reconsider.