Dive Brief:

• A new study from Millward Brown looks into how likely online shoppers are to move past the first page of search results on leading retailer Amazon. 
• According to the study, only 30% of the 75 million shoppers on Amazon will click past the first page of results. 
• Brands have little control over how their products appear in results because Amazon keeps its algorithm a closely guarded secret. 

Dive Insight: 

With Amazon being such a force in online sales, it can be frustrating for brands to have little control over how their items appear on the site. Until there's more control over making items pop-up in the first page of search results, marketers will have to drive traffic directly to the products through other methods.