Quick Stats
-
Number of ads:
93
-
Unique brands:
54
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In-game ad spend:
$382M
49:45
Minutes of national ad time — the third highest in history.
Source: Kantar MediaFreshman advertisers: ADT, Bumble, Expensify, Mint Mobile, SimpliSafe and The Washington Post.
Game viewership
33.5M
U.S. households tuned in — down 15% from 2018.
Source: Samba TVA 100th anniversary ad pushed the NFL to the top of the brand leaderboard by mentions
| Rank | Brand | Mentions |
|---|---|---|
| 1 | NFL 100 | 42,924 |
| 2 | Bud Light | 41,415 |
| 3 | The Washington Post | 34,707 |
| 4 | Marvel | 25,635 |
| 5 | Pepsi | 25,224 |
Source: Crimson Hexagon
In-game ad results
Best ads by sentiment
| Rank | Brand | Net sentiment |
|---|---|---|
| 1 | Bubly | 58% |
| 2 | Avocados From Mexico | 58% |
| 3 | Audi | 56% |
| 4 | Expensify | 47% |
| 5 | M&M's | 46% |
Source: Crimson Hexagon
TurboTax's ad saw 43% negative sentiment
Top keywords viewers used to describe the ad were "creeped," "creepy," "tax" and "government." Source: Crimson Hexagon
Worst ads by sentiment
| Rank | Brand | Net sentiment |
|---|---|---|
| 1 | TurboTax | -43% |
| 2 | Mint Mobile | -31% |
| 3 | Burger King | -11% |
| 4 | Turkish Airlines | -10% |
| 5 | Michelob | -6% |
Source: Crimson Hexagon
Social Media
Avocados From Mexico registered the most-used brand hashtag
#AvocadosFromMexico sparked over 606 million impressions.
Source: Brandwatch
65.2M
Number of impressions hashtag #PepsiMoreThanOK earned.
Source: BrandwatchInvestment
Anheuser-Busch InBev was the game's top marketer, spending around $59M. Its 5:45 of ad time was its largest Super Bowl buy in more than 25 years.
Source: Kantar Media
2019 is projected to have the third highest in-game ad revenue in history
2019
— Approx. $382M
2018
— $408M
2017
— $419M
2016
— $370M
Source: Kantar Media
