By the numbers: Super Bowl 2019
The big game's ads, broken down by sentiment, social engagement and more.
Number of ads:
In-game ad spend:
Freshman advertisers: ADT, Bumble, Expensify, Mint Mobile, SimpliSafe and The Washington Post.
A 100th anniversary ad pushed the NFL to the top of the brand leaderboard by mentions
In-game ad results
Best ads by sentiment
TurboTax's ad saw 43% negative sentiment
Top keywords viewers used to describe the ad were "creeped," "creepy," "tax" and "government." Source: Crimson Hexagon
Worst ads by sentiment
Avocados From Mexico registered the most-used brand hashtag
#AvocadosFromMexico sparked over 606 million impressions.Source: Brandwatch
Anheuser-Busch InBev was the game's top marketer, spending around $59M. Its 5:45 of ad time was its largest Super Bowl buy in more than 25 years.
Source: Kantar Media
2019 is projected to have the third highest in-game ad revenue in history
2019 — Approx. $382M
2018 — $408M
2017 — $419M
2016 — $370MSource: Kantar Media