- The results of a survey from Hibu revealed that 45% of SMBs have absolutely no website at all.
- Of those SMBs that do have sites, only 6% have sites that are optimized for mobile.
- The survey was of 1,800 SMBs in the U.S. and U.K.
With more and more people using mobile devices as their primary way to access the internet, SMBs are missing out on a huge opportunity by not having mobile optimized sites. The study showed SMBs were aware of the opportunity they were missing — on average, U.S. respondents thought they might be losing $60,000 a year — so it doesn't seem to be a misunderstanding of the value of mobile-optimized sites. Likely, the main problem is lack of resources to build a site optimized for mobile, since SMBs typically run on much smaller margins.