Dive Brief:
- The Pew Research Center released Thursday the results of a survey of 13- to 17-year-olds regarding their social media habits.
- The survey found that teens may not be fleeing Facebook as fast as some headlines would suggest. Facebook was the number one social media site used by teens, at 71%, followed by Instagram and Snapchat.
- The study also found an overall trend of a "diversification of social media platforms" including mobile apps like Instagram, Snapchat, and Vine—rather than an abandonment of Facebook.
Dive Insight:
Not only does the Pew Research Center point out an important fact about teens' Facebook usage, but it also shines a light on their use of other social sites and technologies. For example, 73% of teens already have a smartphone. Teen habits are a way to predict the trend of social media in the future, as these young adults will soon dominate the market.
But social media preferences change so often even among the same users that it's hard to predict anything. Ultimately, it seems as if the new social sites are creating a more diverse landscape rather than a graveyard for Facebook.