- The Federal Communications Commission (FCC) and the Federal Trade Commission (FTC) have a lot of catching up to do following the end of the government shutdown.
- Advertisers may see delays on planned workshops from the FTC including those on the Internet of things, scheduled for Nov 19, and on native advertising, scheduled for Dec. 4.
- The advertising lobby has its work cut out to preserve the advertising tax deduction. A Congressional committee meeting is scheduled for Dec. 13 to discussing budgeting past Jan 15.
Advertising and marketers can expect an extreme delay in any kind of work from the FCC, FTC, or any other government entity for the matter. In gray areas like native advertising, marketers will have to continue business as usual until the FTC can make some official statements. Advertising lobbyists are in for a tough road of trying to break through the noise involved with the backlog after the shutdown.