Last week, Yahoo revealed its much-anticipated new logo. For 30 days, Yahoo displayed the finalists in what some have called an over-hyped build-up to the rollout.
The new logo stuck with purple, albeit a deeper shade, and also kept the signature exclamation point. Reactions around the Web, however, were not as positive as Yahoo probably hoped, as many marketers, brands and journalists shared their underwhelmed reactions across social media.
On Twitter: @jessicahische
Illustrator and letter designer Jessica Hische directed a few tweets at the new logo. Her first tweet held some strong words for the typeface. One of her later comments was a sigh of relief that at least some of the other choices weren’t the final decision.
GOOD GOD I HATE LETTERFORM BLUEPRINTS/DIAGRAMS. http://t.co/imrK4GImPI— Jessica Hische (@jessicahische) September 5, 2013
I’m happy that yahoo didn't end up with 2, 4, or 11, which I'm naming “Women’s Yogurt” “Space Mountain” & “Sneeze” http://t.co/imrK4GImPI— Jessica Hische (@jessicahische) September 5, 2013
On Facebook: /engagecreative
Integrated branding and marketing agency Engage Creative went so far as to employ that most definitive of social media expressions—the hashtag—to express that they were underwhelmed with Yahoo’s newly minted logo. They felt it was an example of “unenlightened design by committee,” which likely means they thought too many Yahoo employees were drinking the Kool-Aid.
On Twitter: @gary_hustwit
Gary Hustwit is the director of a documentary on the font Helvetica, called, of course, Helvetica. After his research for the film, Hustwit knows a thing or two about type face and how it affects culture. He wasn’t exactly impressed with the new Yahoo logo, either.
So the new Yahoo logo is basically Optima with bezels and questionable kerning. http://t.co/mkA60b1SgM— Gary Hustwit (@gary_hustwit) September 5, 2013
Because of his expertise, Hustwit was even invited onto CNN’s Squawk on the Street to talk font and Yahoo’s new logo.
On Facebook: iSponsor
Sport and entertainment marketing agency Interactive Sponser was straight to the point with their response to the new logo, conveying that age old idea of not fixing what isn’t broken.
On Twitter: @benbrookbanks
Is Yahoo trying to imitate Google? MultiAdaptor co-founder and digital branding expert Ben Brookbanks certainly thinks so.
On Twitter: @parislemon
Not everyone was negative about the new logo, though. TechCrunch writer and Google Ventures partner MG Siegler saw a positive side to the big reveal.
Wait, people don't like the new Yahoo logo? It's SO much better than than old one. Soooooo much better.— MG Siegler (@parislemon) September 5, 2013
Here's what I do know: 2 years ago no one would have thought twice about Yahoo's logo. Now it's my entire tweet stream. So that's a huge win— MG Siegler (@parislemon) September 5, 2013
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