- Aegis Media said in a panel discussion at London's Social Media Week that its study conducted with Cambridge University scientifically proves the power of the Facebook "like."
- To gather their data, Aegis created a fake company, Ashwood Furnishings, and showed respondents a Facebook page for the brand with between two and 2 million likes. More likes led to greater respondent ratings in terms of interest, trust, consideration, recommendation and importance.
- The study also uncovered that there was such a thing as too many likes, as the positive impact seemed to trail off after 200,000 likes.
The study certainly helps provide a benchmark in determining how Facebook popularity impacts a brand. While the study and Advertising Week panel discussion did cover segmented audiences and the "right" Facebook like, nothing conclusive was drawn from the data. Understanding that piece of the puzzle will be very valuable.