- In a ranking of social media feeds, Home Depot has been named number one by social media management company Sprinklr.
- Sprinklr compared the social feeds of 18 national retail chains.
- Composite scores were given based on audience size and ratios for impressions, engagement, and content engagement. Home Depot came out best overall and number one in the impressions category.
Other brands that scored highly on leaderboard were PetSmart, Kmart, Twitter, and Costco. The list divided the number of impressions by the audience size, therefore eliminating the possibility that giant chain stores like Walmart or Target would dominate all of the categories.
The list delivers an example for other brands to follow by finding out how Home Depot was able to succeed in social. It also goes to show that a brand doesn't have to be considered hip or millennial-savvy to succeed at social media—a hardware store is about as un-sexy as it gets, after all—all you need is a solid strategy.