Dive Brief:
- According to several reports, Black Friday and Cyber Monday this year were the most social ever.
- Social media analytics firm Spredfast reported that Black Friday drove more than two million mentions—nearly double from last year—and Cyber Monday mentions grew 75% from 2013.
- Salesforce Marketing Cloud showed that brands Kohl's, Walmart, Apple, and Target grabbed the most attention and #BlackFriday was the top hashtag of the weekend.
Dive Insight:
The growth in social conversations surrounding Black Friday and Cyber Monday is reflective of the general shift of nearly everything to digital formats. Social media is where people go to talk and this weekend the topic was the shopping holidays. It's likely the social conversations will continue to grow in years going forward.
