Dive Brief:

• Meet-up app Tinder has made its first acquisition: Chill, the creators of mobile messenger Tappy. 
• Tappy's conversations all start with a photo that starts a text chain that disappears within 24 hours. The app uses the successful features of both Snapchat and Instagram: Disappearing texts and taking creative photos.
• Tinder has exploded as a dating app among millennials in the past two years, and the purchase was meant to help keep up with its growth plans . Not to mention, Tappy looks to gain an edge in the oversaturated messaging app market. 

Dive Insight:

This pairing seems like a match made in heaven. While both apps are quite similar—especially with the Tinder Moments feature—the founders seem to have similar goals. Working together might just give Tinder the edge it needs to stay ahead of the curve in a highly competitive market. As private messaging continues to take off among millennials, it will be interesting to see how the two apps work together to mold the trend.