Dive Brief:

• Twitter is rolling out a new feature for its mobile app that will target users app downloads. 
• The function is meant to help better target and deliver more relevant ads to Twitter users based on information gathered from mobile apps downloaded. 
• The tracking will only monitor apps downloaded—not any app activity. 

Dive Insight: 

Twitter has been on a roll when it comes to improving its ad targeting methods by adding multiple criteria for advertisers to choose from including email and mobile operating systems. The social network seems to be laying the right groundwork to attract more advertisers. The new feature isn't that extreme when compared to Facebook, which relies on user's browsing history to pick which ads to display. And by focusing on mobile—where most of its users seem to be accessing the platform— Twitter capabilities should only grow stronger.